Business advisory firm Quantuma has advised the shareholders of Sussex-based packaging manufacturer, Challenge Packaging Limited, on its sale to the Logson Group, a UK-based group of packaging companies. The acquisition offers Logson Group a leading market position in the South East.

Established in 2002, Challenge Packaging is a corrugated cardboard packaging manufacturer and packaging supply chain solutions provider. Offering end-to-end services, from design to delivery, the company blends its manufacturing strength with the flexibility of a merchant, serving a diverse customer base through its B2B and e-commerce sales channels. From its well-invested facility in East Sussex, Challenge delivers manufacturing speed and quality, supported by strong sustainability credentials. Challenge provides packaging solutions for retail, e-commerce and fresh food businesses, as well as FMCG and industrial clients.

Quantuma managing director Mark Lucas and associate director George Jackson led the sales process for Challenge on behalf of the shareholders. The Quantuma team advised the shareholders on the business plan and market positioning and undertook a dual track strategic marketing process. This generated significant interest from both financial and trade investors and ultimately identified Logson Group as the preferred bidder.

The Logson Group is an independent group of packaging companies. Collectively, the Group employs over 1,300 people and has a turnover of over £400 million. The group has been highly acquisitive in recent years, and the acquisition of Challenge enhances the Group’s offering in the South East. Logson is backed by W&R Barnett, a large, diversified group of international commodity trading, storage, agricultural and industrial businesses, based in Northern Ireland.

CEO of Challenge Packaging Simon Allen said: 

“Mark, George and the Quantuma team were exceptional partners to work with and made a complex process easy for the business and the shareholders. They clearly understood our business and the market, which was reflected in the expertly written and designed marketing materials and their ability to generate lots of interest from potential buyers. They were on the front foot throughout and were instrumental in finding the best price and home for our business and getting the deal done.”

Quantuma managing director Mark Lucas commented:

“This transaction delivers continuity for Challenge Packaging as part of the Logson Group, an exciting and ambitious growth platform in the sector, and allows the Sellers to secure the shareholder value created by Challenge’s growth trajectory and investments. The Quantuma team is delighted to have advised the shareholders on the deal. They have built an absolutely fantastic business, which has found a great home to continue its journey with Logson.”