Accentuate by K3 Hub – Marketing masterclass: Mission possible – how marketing can deliver the return on investment you need
20
Jun

Accentuate by K3 Hub – Marketing masterclass: Mission possible – how marketing can deliver the return on investment you need

20 June 2025 9:00 - 10:00
Webinar
Online webinar
Our marketing masterclass for professional advisers takes place on Friday 20th June.

Your mission, should you choose to accept it, is to understand the essential marketing strategies that can unlock growth and deliver the return on investment (ROI) your firm needs.

Many businesses fail to reach their full potential by underestimating the power of marketing to generate leads, engage clients, and drive growth. In this one-hour masterclass, Callum Macrae, Marketing Director at JE Consulting, will unveil the key levers for growth and explain how you can achieve measurable results.

What you’ll learn:

  • Discover why your website is more than a digital shopfront and how to transform it into a high-converting lead magnet that positions your firm as the go-to choice.
  • Learn how to leverage social media to showcase your firm’s culture, attract talent, and engage clients at every stage of the marketing funnel.
  • Understand why visibility matters and how to secure top search rankings that connect you with the right clients at the right time.
  • Explore the power of a consistent, cohesive brand that builds trust, enhances credibility, and sets your firm apart from competitors.
  • Learn how thought leadership and targeted content drive client loyalty, nurture prospects, and position your firm as an industry authority.

This masterclass is not just about the ‘what’ but the ‘why’ – giving you the tools and strategies to make your marketing a powerful driver of growth and measurable ROI.

There will be an opportunity to ask questions using our Q&A function during the event.
We look forward to welcoming you to what we hope will be an informative and insightful webinar.
Register now button

Our speaker

Callum MacraeCallum Macrae
Marketing Director
JE Consulting

Callum Macrae is an experienced marketing leader with 15 years of B2B marketing expertise. Having led multi-channel strategies at IRIS, one of the UK's largest privately held software companies, he has a strong track record in driving growth through demand generation and strategic, creative campaigns.

Now at JE Consulting, an award-winning marketing agency specialising in providing marketing assistance to professional services firms and a part of the K3 Capital Group, Callum applies his deep knowledge of SaaS, fintech, and professional services to create impactful marketing strategies.

A recognised speaker, he frequently shares insights on industry trends and innovative strategies at key events.

About Accentuate by K3 Hub

Accentuate by K3 Hub, a regular series of webinars which are part of the K3 Hub training and events programme, is designed to provide professional advisers with the latest industry developments and practical tips on building a profitable practice.