Accentuate by K3 Hub – Market and economic outlook for 2026 and marketing masterclass
06
Feb

Accentuate by K3 Hub – Market and economic outlook for 2026 and marketing masterclass

06 February 2026 9:00
On-demand webinar
Online webinar
Our first Accentuate by K3 Hub webinar of 2026 for professional advisers took place on Friday 6th February.

Split into two parts, the webinar includes a market and economic outlook for 2026 and a session on GEO vs SEO and why there has been a shift in potential clients searching for your business using ChatGPT rather than Google.

Market and economic outlook for 2026

Marcus Pilkington from Pareto Financial Planning and Alex Brandreth from Luna Investment Management deliver a market and economic outlook for 2026.

During the session, Marcus and Alex share a forward-looking view of the year ahead covering:

  • Key trends, risks and opportunities expected in 2026
  • Practical guidance for navigating the year
  • How major developments from 2025 are likely to shape 2026

Pareto Financial Planning and Luna Investment Management recently joined the K3 Capital Group family. Together, they advise private clients and their professional advisers on personal investment strategies, pensions, and wealth protection and provide bespoke portfolio management.

Is AI recommending your business?

Your next client won’t Google you, they’ll ask ChatGPT, and unless you’re feeding the right signals into the algorithm, you won’t even be considered.

Callum Macrae from JE Consulting, award-winning marketing agency and K3 Capital Group company, will explain the reasons why over 77% of ChatGPT users already use it instead of search engines.

What you’ll learn:

  • Generative Engine Optimization (GEO) vs Search Engine Optimization (SEO)
  • How AI search actually works (without the jargon)
  • Which trust signals matter and how to improve them
  • Why your competitors are being recommended and you’re not

On-demand webinar

Our speakers

Marcus PilkingtonMarcus Pilkington
Chartered Financial Planner
Pareto

Alex BrandrethAlex Brandreth
Chief Investment Officer
Luna Investment Management

Callum MacraeCallum Macrae
Marketing Director
JE Consulting

About Accentuate by K3 Hub

Accentuate by K3 Hub, a regular series of webinars delivered by experts from the K3 Group companies and selected external guest speakers, is designed to provide professional advisers with the latest industry developments and practical tips on building a profitable practice.