Accentuate by K3 Hub - R+D tax credits essentials and marketing masterclass

In the first session, randd uk explores the R&D lifecycle, what ‘good’ looks like in practice, early engagement in grant funding applications and identifying opportunities.

In the second session, Callum Macrae from Imagine That… (formerly JE Consulting) details his findings when 'mystery shopping' a number of professional services firms and explores the gap between the marketing a firm invests in and the experience clients get.

R&D tax credits essentials – 9.00am to 9.45am

Adam Bointon and Hugh Wragg from randd uk, R&D tax credits specialists, will discuss:

• Innovation advisory – what does ‘good’ look like?
• The importance of early engagement – grant funding applications
• Expert-led R&D advisory – ensuring all opportunities are identified
• Additional tax reliefs – closing the circle with Patent Box
• The ‘R&D lifecycle’ – how each of these services interplay, and the benefit of embedded advisory relationships

The response gap: Mystery shopping professional services firms – 9.45am to 10.30am

Most firms can tell you exactly what they spent on marketing this year. Fewer can tell you what happened to the leads it generated after they landed.

Imagine That… (formerly JE Consulting), an award-winning marketing agency, mystery shopped a cross-section of professional services firms, starting with how fast they responded to a new enquiry.

In a market where clients are comparing two or three firms before they've finished deciding, that gap matters more than most firms think.

This session, delivered by Callum Macrae, goes further than speed to lead as he explores the gap between the marketing a firm invests in and the experience clients get, from first enquiry through onboarding to customer advocacy.

Join the webinar to hear more about Callum's findings, a few uncomfortable truths and questions about your own firm's process you won't have thought to ask before.

About Accentuate by K3 Hub

Accentuate by K3 Hub, a regular series of webinars delivered by experts from the K3 Group companies and selected external guest speakers, is designed to provide professional advisers with the latest industry developments and practical tips on building a profitable practice.

Our speakers

Adam Bointon, Technical Director, randd uk

Adam Bointon is a Technical Director at randd uk and experienced R&D tax credits specialist supporting SMEs across the manufacturing and software sectors and working closely with accountants. He helps businesses identify qualifying R&D activities and specialises in bridging the gap between technical innovation and HMRC requirements, ensuring claims are robust and accurate.

Hugh Wragg, R&D Head of Compliance, randd uk 

Hugh Wragg is the R&D Compliance Manager at randd uk. He leads a specialist team that primarily supports businesses whose claims are scrutinised by HMRC, as well as providing direction on HMRC’s ‘live’ view of compliance requirements and R&D risk.

Callum Macrae, Marketing Director, Imagine That… 

Callum Macrae is a marketing director at Imagine That… (formerly JE Consulting), an award-winning marketing agency specialising in providing marketing assistance to professional services firms.

Callum is a strategic and creative marketer with over 16 years’ experience as a marketing lead in the B2B arena. 

He has a strong track record in driving growth through demand generation and strategic, creative campaigns and is a recognised public speaker at key industry events where he shares his expertise on the latest marketing trends.